Instagram has more than a billion users from all across the globe. Due to such a diverse population of online users, it has become an important marketing place for many marketers. Individuals, as well as businesses, are fully rendering the use of the platform of Instagram for marketing purposes. They are also earning handsome amounts via this endeavor. You too can start earning on Instagram. However, there are some specific measures you must know about. One of the basic aspects of getting an Instagram business up and running is the use of boosting posts. The posts on Instagram can be promoted by the use of this feature. However, if you are completely in the dark about this, there is no need to worry. We will tell you everything there is to know about boosting posts on Instagram. We will also tell how you can use tools like Automated Instagram with XPLOD to get better results.
Benefits of boosting posts on Instagram
Firstly, it is essential to tell you why you must boost your posts on Instagram. We underestimate the power of Instagram. For every dollar that is spent on marketing via Instagram, there is an increase of nearly $7 in the market value of the company or the business. Even if you are not advertising, you can still expect numerous benefits of boosting posts on Instagram. The main idea here is to garner a higher audience for your content. It directly leads to a higher following. The higher your following is, the more you can earn.
Cost of boosting posts
For a general understanding of the expenses related to promoting your posts on Instagram, you will have to pay approximately 20 cents to $2 for each click on the Instagram campaign. You can also choose to go with running your ads on a cost per mile basis, which will focus on impressions. For this type of ad campaign, you will have to pay approximately $5 for every 1000 visitors that you receive on an average. A survey was done by Marketing Land back in 2016 which report the comparison of post boosting costs for the mobile apps between Facebook and Instagram. The report shows that the rate of clicks for Instagram in 0.8% while the price of click for Facebook is 0.6%. The click per minute of Instagram is $5.14 which is almost the same as the click per minute of Facebook at $5.12.
The advertising costs for Instagram have been increasing over the past few years. To make sure that your advertising campaign is running in the most cost-efficient manner, you need to consider a few components. First of all, you need to finalize an objective for the marketing campaign over Instagram, so you are sure what you want out of the whole process. There are several marketing objectives that Instagram marketing offers, categorized as; Awareness, Brand Awareness, Reach and several others. The next step is to finalize the details for your ad set, this is based on the content which you want to advertise. Lastly, you need to choose the best budget plan which is suitable for your ad campaign.
Now that you have the necessary information, you can make a well-informed decision regarding your ad campaign and make sure you get the most out of it.